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SPARK THE GOOD VIBES!

MEXICANITY IS IN OUR NAME, SO IT’S PART OF OUR EVERY DAY. It means working hard, living vibrantly, and spreading positivity in everything we do. We believe there’s fun in everything—and we know where to find it—because the world can always use a little more joy.

WORK HARD AND CELEBRATE OUR WINS

We know winning is contagious, so we take time to acknowledge one another’s contributions to our combined success and encourage working together to create a tradition of winning.

BELIEVE ATTITUDE IS EVERYTHING

We take our work very seriously because we take so much pride in what we do. But if we take ourselves too seriously, we’ll lose sight of why we do it. Attitude is everything.

FIND FUN ANYWHERE

We choose to find fun in everything we do and everywhere we are. Our work, our company, and our brand reflect the good times we strive to inspire in our people and everyone else around us.

SPREAD THE MAGIC OF MEXICANITY

We believe so much in celebrating good times that we created our own word for it. Mexicanity. By working hard, living vibrantly, and celebrating what makes us different, we can bring the spirit of Mexicanity to life and share it with the world.

Our Values

To us, values aren’t lip service; they’re how we bring our responsibility and purpose to life. You can see our values shine through our work and how good we are to one another.

Our values are the guiding principles by which we make decisions. It’s how we collectively agree to operate, behave, and interact with one another. Like water and sunshine, our values are uncomplex. Yet, they’re the most impactful business assets we’ve got.