Innovation that MATTERS
We love our produce industry but like to see beyond it by bringing the best of CPG to fresh. With that, we purposely challenge conventional thinking to continue doing what no one else has done.
Innovation is in our DNA, and we nurture it in our daily life at AFM. We understand that good innovation comes with risk, but when successful, it is the only way to truly move the needle. We want new solutions—but only new solutions that impact and build our future.
We have a competitive spirit and pride ourselves on being first in many ways in our industry. That gives us an edge, but to keep it, we must always focus our innovative efforts on winning strategies that matter most to our business.
The path to successful innovation is defined by the courage to try new things, experiment, and test. Though we might falter along the way, what we learn will make us stronger. When needed, we’ll take baby steps. And when ready, we will scale and conquer.
Our Values
To us, values aren’t lip service; they’re how we bring our responsibility and purpose to life. You can see our values shine through our work and how good we are to one another.
Our values are the guiding principles by which we make decisions. It’s how we collectively agree to operate, behave, and interact with one another. Like water and sunshine, our values are uncomplex. Yet, they’re the most impactful business assets we’ve got.