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your guests WANT the GOOD STUFF

A whopping 77% of your patrons can tell the difference between fresh and processed avocado, and prefer the good stuff (fresh, that is). See the research for yourself, then give the people what they want.

THE

FRESH SEAL

Here's what our Fresh Seal means and how the program can help your business.

A BADGE OF HONOR

When your patrons see our Fresh Seal proudly displayed on your menu, they know you’re serving the always good stuff: real, fresh, unprocessed, available year-round, and never-frozen Avocados From Mexico.

FRESH SEAL = FRESH GUAC

The Fresh Seal means fresh avocados — and that means fresh guacamole, which is preferred by 85% of your guests.

BUSINESS IS GOOD

Our research shows that 75% of people are more likely to visit a restaurant where the Fresh Seal is displayed.

HOW THE FRESH

SEAL WORKS:

Fresh Seal Program

Fresh vs. Processed avocado

Our research shows that consumers CAN tell the difference between fresh and processed avocados — of course, they overwhelmingly prefer fresh.

Consumers have a higher opinion of restaurants that use fresh avocados than those that don’t. Feeling that FOMO yet?

Fortunately, since Avocados From Mexico are always in season, you can serve fresh avocado and guacamole 365 days a year.

Display our AFM Fresh Seal on your menu to let guests know you’re serving the good stuff. Sometimes it’s OK to show off.

F.A.Q.

FRESH SEAL

We welcome operators who are interested in using our seal to contact us to create custom programs and partnerships.

Operators must verify that they are currently serving fresh Avocados From Mexico and not frozen, processed, or otherwise preserved avocado. Not serving fresh avocado but want to make the switch? Contact us for help on transitioning your menu to serve fresh avocado so you can qualify for our program.

FOR FRESH AVOCADOS

TIPS & TRICKS

AVOCADO STAGES OF RIPENESS

There’s a perfect use for every avocado, no matter how firm or ripe. Watch and learn how to transform each stage into something delicious!

CUTTING AVOCADOS WITHOUT A KNIFE

No knives? No problem. We’ll show you how easy it is to slice, pit, and scoop with our avocado tool.

HOLDING SLICES

You CAN prep avocado slices in advance and hold them for service. Watch and learn our best practices for keeping your slices looking great and ready to use!

HOW TO SPEED UP RIPENING

Need to quickly ripen a case of avocados? We’ve got you. Watch and learn!

HOLDING MASH

Mashed avocado CAN be prepped ahead of service and stored until you’re ready to use it!

HOLDING DICES

Worried about your diced avocado browning? Fear not. Dices can be prepped ahead of service and held until you’re ready to use them. Learn how here.

PREPPING AND HOLDING HALVES

Avocado halves are versatile, popular, and can easily be prepped and stored so they’re ready to go when needed.

HOW TO SLOW DOWN THE RIPENING PROCESS

Need to keep your avos at the perfect stage of ripeness? You can with these simple steps!

BULK GUAC STORAGE

Need another reason to love (and menu) guac? It’s perfect to prep and store ahead of service.

Testimonials

For me, it is impossible not to notice the difference between fresh and processed.

AFM has a lot of resources — from culinary recipes and marketing materials to training. I feel very supported by them and they have a lot to offer. They’ve been great.

Our establishment cannot do without including fresh avocados as they’re a major ingredient in our recipes.

I think consumers will pay more for fresh. It is better quality; it is what they are used to at home.

Because we serve avocado mash, it’s meant to be chunky to show off that we do use fresh avocados. They could tell if we did not.