Guacamole
Burgers & Sandwiches 
Tacos & Burritos 
Avocado Toast 
Breakfast
Heart Healthy 
Sauces & Spreads 
Powered By Performance
We classify ourselves as a performance-driven company, and our culture depends on it. That’s why we developed a digital goal-measurement platform called Avocados Management by Objectives, or AMBO. The platform is leveraged to track the goals of AFM and the individuals who comprise it, helping us score wins and recognize employee achievements in our AvoStar acknowledgment program.
AMBO provides our employees with immediate feedback, empowering them with the knowledge that their individual contributions are driving every process at AFM. It helps them identify strengths, growth, and opportunities to improve while keeping the goals of the company, the team, and the individual transparent and aligned.
Performance Review
Our cutting-edge performance review platform promotes transparency across the organization that helps us hold one another accountable. By using AMBO as a conversation starter for employee-manager reviews, this goal-tracking and accountability program empowers everyone, bringing our success and innovation to life.
Our performance reviews are based on several components:
Our annual objectives are aligned every year to our company strategy. They are 100% visible and measurable and are reviewed on a quarterly basis. AGOs are worth 80% of the annual performance score.
Everyone at AFM holds each other mutually accountable to meet an agenda of core competencies. We push one another to drive results, foster innovation through collaboration, and cultivate a culture of community and Mexicanity. These behavioral competencies are measured through a 360-degree approach and are worth 20% of the annual performance score.
We consider the goals of AFM and the personal objectives of our employees to be tied together. No matter how big, hairy, or audacious your goals are, we include individual development in our team’s development plan to help employees grow.
These goals are at the individual’s level – we identify any and all areas of needed improvement that employees should focus their energy upon. Even though our IDGs are not part of the overall performance score, they are vital for our leaders to understand how to develop the talent for the future.
AFM BHAG'S
Our Big, Hairy, Audacious Goals are long-term inspiration and motivation to think bigger and bolder, moving forward towards our purpose. What we do every day, month, and year will lead us there.
Lead the most innovative produce company in the world, to make the U.S. the number one per-capita consumption market for avocados.
Increase the average number of avocados per trip by 50%.
