Guacamole
Burgers & Sandwiches 
Tacos & Burritos 
Avocado Toast 
Breakfast
Heart Healthy 
Sauces & Spreads 
Meet Our Leadership Team
Alvaro has transformed the produce industry by delivering innovative marketing strategies that not only defy established paradigms but also deliver impressive results. With over 28 years of marketing experience in the CPG and produce industries, Alvaro has successfully built a brand in a brandless category. Under Alvaro’s leadership, Avocados From Mexico has led the growth of U.S. avocado consumption to more than 2.5 billion pounds per year, and today, 8 in 10 avocados in the U.S. come from Mexico.
Alvaro’s vision for making AFM the first fresh produce brand to advertise in the Super Bowl is one of many industry firsts that have positioned Avocados From Mexico as the top-selling brand of avocados in the U.S. and one of the most innovative produce companies in the world.
Miguel joined Avocados From Mexico as CFO in 2014. He has used his in-depth knowledge of operational strategies, controls, financial planning, and analysis to build a strong financial foundation for the company. This solid foundation has increased productivity and allowed flexibility for the company’s growth. He is a strategic advisor to senior management at Avocados From Mexico, and his role has expanded to include analytics and the advancement of business and customer knowledge.
Stephanie leads the Shopper & Trade marketing areas for Avocados From Mexico (AFM). Under her leadership and strategic vision, AFM’s Trade and Market Development department has driven Mexican avocado demand and has accelerated the avocado category growth to reach record levels. As a bilingual professional with over 20+ years of marketing experience in domestic and international markets, Stephanie has extensive experience in a vast array of industries, including food and beverage, entertainment, and retail.
Ana joined Avocados From Mexico (AFM) as the Director of Corporate Communications and Crisis in 2020. Her international business and U.S.-Mexico relations experience has helped her develop AFM’s corporate communication strategy, consolidate the company’s narrative for consistency and alignment, and build AFM’s corporate communications area. As a public affairs professional, Ana has more than 20 years of experience in corporate and political communications, international affairs, and media relations, and has worked in a variety of industries including government, education, aviation, and health.
Spotlight
The recipe to our success could not be perfected without the combination of our truly inspired departments. With a passion for innovation and an over-achieving spirit, these teams help bring the magic of Mexicanity to life.
Click the boxes below to learn more about each AFM department.
Our Digital Marketing vertical is a creative group of strategists and innovators who develop and execute the award-winning digital campaigns across the AFM ecosystem. Their hard work has set a new benchmark in the produce industry.
Ready to Join the AFM Family?
