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Check out the latest news from Avocados From Mexico.
April 16, 2025
Mexican Avocado Industry Unites to Reveal a New Path to Sustainability
The Avocado Institute of Mexico today launched its "Path to Sustainability," a strategic initiative aimed at enhancing environmental stewardship in the avocado landscape in Mexico.... For generations, Mexican avocado growers and packers have contributed to safeguarding the natural environment, laying the foundation for ongoing sustainability efforts with a lasting impact.
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April 16, 2025
Avocados From Mexico® Proves that Guac Makes the Fiesta this Cinco de Mayo
Who's ready to feast? This Cinco de Mayo, Avocados From Mexico® is putting guacamole at the center of every table with a new strategy... that highlights what makes the holiday so special — the food — with the vibrant flavor that only avocados can offer. The number one selling avocado brand in the U.S. is set to become the top-of-mind food brand for the occasion, as the perfect ingredient for Cinco celebrations with unique authenticity and freshness.
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March 24, 2025
Avocados From Mexico® Supports the American Heart Association’s Healthy for Good Initiative
With many heart-healthy benefits including good fats, it's no wonder why Avocados From Mexico® have become a staple in grocery carts across the country.... To mark National Nutrition Month in March, the brand is proud to support the American Heart Association's Healthy for Good Initiative — Eat Smart Program, encouraging people to make informed choices about nutrition.
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January 29, 2025
Rob Gronkowski and Avocados From Mexico® are the Guac Dream Team in Big Game Partnership
The Big Game is made up of big wins. Big energy. Big memories. And Avocados From Mexico®, together with Rob Gronkowski, have pulled out all the stops to get guac on every game day table this football season.... Now, the always good duo is inviting fans to keep the good times going with the Gronkamole Challenge — a video event hosted by Gronk himself.
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January 15, 2025
Long-Term Economic Growth for U.S. and Mexico Fueled by Mexican Avocado Imports
Avocado imports from Mexico to the United States are a growth engine that delivers economic output, jobs and trade benefits for both countries.... More than 2.4 billion pounds of Mexican Hass avocados were imported into the U.S. from July 2023 – June 2024, contributing to $7.5 billion in U.S. economic output and more than 42,000 U.S. jobs for American workers.
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January 15, 2025
Avocados From Mexico® and Rob Gronkowski Bring the Good Times — and the Guacamole — to Game Day with New Guacline AI Experience
Avocados From Mexico is known for serving up innovative marketing, and with a little help from a big friend, this year's Big Game is sure to be a touchdown.... Today, the brand debuts a first-of-its-kind industry innovation, the Guacline. The experience connects football fans with "Gronk AI" — the digital version of the greatest tight end in football history and Avocados From Mexico partner Rob Gronkowski.
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October 21, 2024
Avocados From Mexico® and Rob Gronkowski Help Shoppers Throw the Ultimate Big Game Watch Party with “Always a Good Bowl” Campaign
Avocados From Mexico®, the number one selling avocado brand in the U.S., is once again taking its national shopper campaign to the end zone for the Big Game. ... This year, the brand is teaming up with iconic tight end, broadcaster and 4x Big Game champion, Rob Gronkowski, to help shoppers get ready for their Big Game parties.
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October 8, 2024
Avocados From Mexico® Earns 2024 Great Place To Work Certification™
Avocados From Mexico®, is more than the number one selling avocado brand in the U.S. — the brand is also a Certified™ Great Place To Work®. ... The prestigious award is based entirely on what current employees say about their experience working at Avocados From Mexico. In a survey, 97% of Avocados From Mexico employees said they felt welcomed when joining the company.
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September 26, 2024
A Super Good Cause: Avocados From Mexico® and Susan G. Komen® Team Up for National Breast Cancer Awareness Month
For the fourth consecutive year, Avocados From Mexico®, the number one selling avocado brand in the U.S., is renewing its partnership with Susan G. Komen®,... the world's leading breast cancer organization. During October, National Breast Cancer Awareness Month, Avocados From Mexico is contributing a $100,000 donation to Susan G. Komen.
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September 19, 2024
Avocados From Mexico® Announces Award-Winning Chef Pati Jinich as First-Ever Avocado Culinary Ambassador
Award-winning television host, cookbook author...and now Avocado Culinary Ambassador!... Chef Pati Jinich, star of "Pati's Mexican Table," is ready to avo good time with Avocados From Mexico®, the number one selling avocado brand in the United States.
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August 29, 2024
Avocados From Mexico® Returns as the Official Avocado Brand of the College Football Playoff
As any true fan knows, fresh guacamole is the ultimate game day must-have.... That's why Avocados From Mexico®, the number one selling avocado brand in the U.S., has partnered with the College Football Playoff (CFP) for the second year in a row to become the Official Avocado Brand of the CFP.
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July 23, 2024
Avocados From Mexico® Teams Up with poppi to Create Pop-Guac, an Unexpectedly Delicious New Twist on Guacamole
Introducing the secret ingredient to mix up your summer guacamole: poppi! Avocados From Mexico®, the number one selling avocado brand ... in the U.S., is giving guac-lovers a bubbly boost with a new bestie. Just in time for National Avocado Day on July 31, the brand is dishing out Pop-Guac, starring fresh Avocados From Mexico and culture's favorite soda, poppi, in a delicious mashup your taste buds never saw coming.
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June 13, 2024
Avocados From Mexico® and Paciugo Gelato Caffe Launch a Sweet New Dish to Celebrate Cinco de Mayo
Avocados From Mexico are always good and bring the good times to every occasion.... In celebration of Cinco de Mayo, Avocados From Mexico®, the number one selling avocado brand in the U.S., and Paciugo Gelato Caffe, the largest artisanal gelato chain in the U.S., are teaming up to launch a "Paciugo de Mayo" celebration offering a fresh take on gelato, starring perfectly ripe Avocados From Mexico.
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April 25, 2024
Avocados From Mexico® is Ready to Guac Your World with the Ultimate Cinco De Licious Fiesta
Avocados From Mexico®, the number one selling brand of avocados in the U.S., is ready to turn this Cinco de Mayo into Cinco De Licious ... with an exciting national marketing program highlighting all the good taste and good times that avocados have to offer.
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March 19, 2024
AVOCADOS FROM MEXICO® LAUNCHES GuacAImole, A FIRST-OF-ITS-KIND AI RECIPE GENERATOR
When it comes to the Big Game and beyond, guacamole is always the MVP. ... Avocados From Mexico®, the number one selling avocado brand in the U.S., is making sure party hosts don't fumble the food this year, thanks to its new GuacAImole tool.
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November 7, 2023
AVOCADOS FROM MEXICO® INVITES FANS TO REMIX THE BRAND’S ICONIC JINGLE TO MAKE BAD NEWS BETTER
Serious conversations are hard. But Avocados From Mexico®, the always good avocado brand, truly makes everything better.... Even delivering bad news. On the heels of launching new TV spots aimed at making delivering bad news better.
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October 31, 2023
ANNOUNCING THE FIRST-EVER AVOCADOS FROM MEXICO® CURE BOWL: A COLLEGE FOOTBALL BOWL GAME THAT FUNDS BREAST CANCER RESEARCH
Avocados From Mexico®, the number one selling avocado brand in the U.S., is uniting good health... and good times with one partnership. As Breast Cancer Awareness Month comes to a close, the brand is joining forces with the Cure Bowl, a college football postseason bowl game benefiting breast cancer research.
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October 20, 2023
AVOCADOS FROM MEXICO® CELEBRATES 10 YEARS OF GOODNESS
From making the U.S. the world's leader in avocado consumption, to creating an avocado brand... in a brandless category and debuting the first-ever commercial about a fruit during the Big Game: Avocados From Mexico® has paved a fresh path in the produce marketing industry.
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October 12, 2023
AVOCADOS FROM MEXICO®, THE NUMBER ONE SELLING AVOCADO BRAND IN THE U.S., IS KICKING OFF ITS NATIONAL SHOPPER MARKETING CAMPAIGN AHEAD OF THE 2024 BIG GAME.
Avocados From Mexico is #AlwaysGood and makes everything better including the Big Game.... Not only do fresh Mexican avocados taste good, they're also good for you1 and they bring the good times on game day! With nearly two-and-a-half billion pounds of avocados imported
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September 14, 2023
COOKING UP BRIGHT FUTURES: AVOCADOS FROM MEXICO® ANNOUNCES THE SPARK THE GOOD SCHOLARSHIP PROGRAM FOR ASPIRING HISPANIC CHEFS
Avocados From Mexico® is making Hispanic Heritage Month even better with the launch... of its new scholarship program designed to support the next generation of Latino culinary talent.
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September 12, 2023
AVOCADOS FROM MEXICO® RALLIES BEHIND A SUPER GOOD CAUSE THIS OCTOBER IN PARTNERSHIP WITH SUSAN G. KOMEN®
his October, Avocados From Mexico®, the number one selling avocado brand in the U.S.,... is offering shoppers the chance to rally behind a Super Good cause with the purchase of the always good fruit.
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August 29, 2023
AVOCADOS FROM MEXICO® PARTNERS WITH THE COLLEGE FOOTBALL PLAYOFF TO BECOME THE OFFICIAL AVOCADO OF THE CFP
Football season is right around the corner, and no game day celebration is complete... without guac! That's why Avocados From Mexico®, the number one selling avocado brand in the U.S.
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August 22, 2023
AVOCADOS FROM MEXICO® CELEBRATES RECORD-BREAKING YEAR
Avocados From Mexico, the number one selling avocado brand in the U.S., just wrapped up another... record-breaking year, importing 2.48 billion pounds1 of avocados in its 2022-2023 fiscal year.
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July 31, 2023
SWEET NEWS: AVOCADOS FROM MEXICO® AND SPRINKLES LAUNCH A LIMITED-EDITION CUPCAKE FOR NATIONAL AVOCADO DAY.
Talk about a perfect pairing! Avocados From Mexico®, the number one selling avocado brand in... the U.S., is making National Avocado Day even better by partnering with renowned dessert bakery chain Sprinkles for a delicious collaboration – a limited-edition cupcake featuring fresh Mexican avocados.
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April 10, 2023
AVOCADOS FROM MEXICO® INVITES SHOPPERS TO CELEBRATE CINCO ALL WEEKEND LONG
Cinco de Mayo is right around the corner, and no fiesta is complete without a heaping serving of guacamole.... In fact, Cinco de Mayo is the second biggest consumption occasion in the U.S. for avocados and guacamole.
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March 10, 2023
AVOCADOS FROM MEXICO® MAKES SXSW® BETTER BY BRINGING THE GOOD VIBES WITH HOUSE OF GOODNESS
The brand's perfectly ripe activation will bring good food, good health 1, and good times to the festival.... What could be better? Guests can sample delicious social media-worthy avocado creations, take photos with the one-of-a-kind House of Goodness interiors, and enjoy live music from a variety of local artists.
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March 2, 2023
AVOCADOS FROM MEXICO® ANNOUNCES STRATEGIC RESTRUCTURING AND PROMOTION OF KEY EXECUTIVES TO DRIVE FRESH AVOCADO VOLUME IN RETAIL AND FOODSERVICE
Avocados From Mexico®, the no. 1 selling avocado brand in the U.S., has prioritized growing demand,... for in- and out-of-home fresh avocado consumption since its inception in 2013. With avocado imports continuing to climb, the brand is implementing a strategic restructure to enable sustained growth by aligning all demand-driving efforts – including Shopper, Trade, and Foodservice Marketing – under one Commercial Strategy department.
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February 8, 2023
AVOCADOS FROM MEXICO® MAKE EVERYTHING BETTER IN AN EPIC WAY IN NEW BIG GAME AD
Let there be guac! Today, Avocados From Mexico® (AFM), the number one selling avocado brand in the U.S.,... proved that avocados really do make everything better with the release of their new Big Game ad starring actor/producer Anna Faris. he brand's :30 second spot will air during the second quarter of the Big Game on February 12, 2023.
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January 30, 2023
AVOCADOS FROM MEXICO® UNVEILS BIG GAME TEASER STARRING ACTRESS AND AVOCADO LOVER ANNA FARIS
Holy guacamole! Today, Avocados From Mexico® (AFM), the number one selling avocado brand in the U.S.,... dropped the official teaser for their 2023 Big Game ad. The commercial, featuring actress and comedic star Anna Faris in her Big Game debut, is part of the brand's perfectly ripe campaign designed to show how Avocados From Mexico makes everything better.
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January 19, 2023
AVOCADOS FROM MEXICO® ANNOUNCES OFFICIAL BRAND PANTONE® COLOR WITH LIMITED-EDITION AVOCADO GLOW COLLECTION
Time to huddle up and chow down. Avocados From Mexico® (AFM), the number one selling avocado brand... in the U.S., is confirming they will be back at the Big Game, sparking goodness on television screens nationwide for the eighth time in a decade with a 30-second spot on advertising's biggest night.
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December 8, 2022
AVOCADOS FROM MEXICO® KICKS OFF ITS RETURN AS A BIG GAME ADVERTISER
Time to huddle up and chow down. Avocados From Mexico® (AFM), the number one selling avocado brand... in the U.S., is confirming they will be back at the Big Game, sparking goodness on television screens nationwide for the eighth time in a decade with a 30-second spot on advertising's biggest night.
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November 16, 2022
WHAT’S #ALWAYSGOOD? FREE GUAC! AVOCADOS FROM MEXICO® OFFERS FANS FREE GUACAMOLE AS THE WORLD’S BIGGEST SOCCER EVENT KICKS-OFF
For the first time ever, the world's biggest soccer event, which nearly half the world's population tuned... in for in 20181, will kick off on November 20, 2022. And for avocado lovers, that's great news!
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October 18, 2022
AVOCADOS FROM MEXICO® TEAMS UP WITH POWER COUPLE DEION SANDERS AND TRACEY EDMONDS TO KICK-OFF THE ULTIMATE BIG GAME GUAC SHOWDOWN
Avocados From Mexico (AFM), the number one selling avocado brand in the U.S., is kicking off its national... shopper marketing campaign for the Big Game featuring football legend, Deion Sanders and his fiancée, award-winning TV and film producer, Tracey Edmonds.
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October 3, 2022
AVOCADOS FROM MEXICO® AND SUSAN G. KOMEN® ARE PAINTING THE PRODUCE AISLE PINK THIS OCTOBER
Avocados From Mexico® (AFM) is partnering with Susan G. Komen® to "Share The Good" for the second consecutive... Awareness Month in the produce aisle this October. AFM – the number one avocado brand in the U.S.
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September 29, 2022
AVOCADO IMPORTS ACHIEVE RECORD-BREAKING IMPACT GROWTH ON BOTH SIDES OF THE U.S.-MEXICO BORDER
Imports of Mexican Hass avocados continue to make substantial contributions to the U.S. and Mexican economies... according to the latest economic contribution analysis conducted by Texas A&M University1 during the 2021-2022 growing season.
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September 14, 2022
AVOCADOS FROM MEXICO™ INVITES SHOPPERS TO CELEBRATE THE DELICIOUS DUO OF GUACAMOLE AND TACOS WITH NEW GUAC N’ TACOS SHOPPER PROGRAM
Guac and tacos is a combination that's #AlwaysGood, and in honor of National Guacamole Day (September 16)... and National Taco Day (October 4), Avocados From Mexico™ (AFM) is inviting shoppers to celebrate the delicious duo while helping grow consumption and demand around these key occasions.
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August 23, 2022
AVOCADOS FROM MEXICO™ AND TAKIS® SNACKS TEAM UP TO RECRUIT LEGENDARY SOCCER PLAYERS AS OFFICIAL GUACKEEPERS IN LATEST SHOPPER CAMPAIGN
The world's biggest soccer event kicks off this November and Avocados From Mexico™ (AFM) and Takis® snacks are... scoring big with their new shopper marketing campaign, "Guackeepers Keep it Good," helping fans bring the goodness of guac to their soccer viewing parties.
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August 1, 2022
MEXICAN AVOCADO INDUSTRY CELEBRATES FIRST-EVER AVOCADO EXPORT FROM JALISCO TO UNITED STATES
he Mexican avocado industry celebrated the first-ever delivery of fresh avocados across the border from the Mexican... state of Jalisco into the United States. The agreement was first announced in 2021 by Mexican authorities with the United States to allow avocado imports from the additional Mexican state.
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July 12, 2022
AVOEATS BY AVOCADOS FROM MEXICO™ BRINGS HUNGRY SPORTS FANS FRESH AND INNOVATIVE FARE
Concession stands are an ideal foodservice growth channel for AFM, with an increase in fresh avocado volume in 20212... AvoEats by AFM is impacting hungry sports fans who want more than a traditional hot dog. In fact, at Hard Rock Stadium in Miami Gardens, total gross concessions sales at AvoEats increased 227% from 2019 to 20213.
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April 12, 2022
AVOCADOS FROM MEXICO™ HELPS SHOPPERS GET READY FOR CINCO DE MAYO CELEBRATIONS FILLED WITH GOOD TASTE AND GOOD TIMES
It's not Cinco de Mayo without guacamole. Avocados From Mexico™ (AFM), the number one selling brand of avocados... in the U.S., is partnering with Mission® and Modelo® to help shoppers turn their Cinco festivities into CincOMG-worthy celebrations.
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April 4, 2022
AVOCADOS FROM MEXICO™ INTRODUCES FIRST-EVER GUACTAIL™ DESIGNED TO MAKE CINCO CELEBRATORS SAY “CINCOMG!”
It's time to take Cinco de Mayo celebrations from adequate to awesome. Avocados From Mexico™ (AFM), the number... one selling brand of avocados in the U.S., is showing fans new ways to celebrate with avocados this Cinco- by introducing the Guactail™. A drink so good, it will have you saying, "CincOMG!"
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March 16, 2022
WITH AVOCADOS FROM MEXICO, NATIONAL HEALTHY FATS DAY NEVER TASTED SO GOOD
In celebration of National Healthy Fats Day on March 21, Avocados From Mexico, the number one brand of... avocados in the U.S., is helping to set the record straight about fat as an essential component of a healthy diet. Avocados are a heart-healthy fruit, containing 85% good, unsaturated fats and nearly 20 vitamins and minerals1, making them a delicious choice that is #AlwaysGood.
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February 28, 2022
AVOCADOS FROM MEXICO’S TACO TIP OFF PROGRAM MAKES COLLEGE BASKETBALL SEASON #ALWAYSGOOD
As we head into the college basketball bracket season, the number one avocado brand and the number one tortilla... brand in the U.S. are inviting shoppers to celebrate game day with the return of "Taco Tip Off."
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February 18, 2022
THE MEXICAN AVOCADO INDUSTRY IN THE UNITED STATES APPLAUDS THE ACTIONS TO REINSTATE MEXICAN AVOCADO IMPORTS
Avocados From Mexico (AFM) and the Mexican Hass Avocado Importers Association (MHAIA) applaud the hard work... and collaboration that has allowed the Mexican avocado export program to restart with inspections and avocado exports to the United States to resume, effective today.
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February 10, 2022
AVOCADOS FROM MEXICO PARTNERS WITH COMEDIAN ANDY RICHTER TO OFFICIALLY UNVEIL NEW BIG GAME TEASER
Avocados From Mexico (AFM), the number one selling avocado brand in the U.S., released its official 30-second Big... Game teaser featuring late-night funnyman and avocado-lover, Andy Richter, and the fruit that Americans just can't seem to get enough of.
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February 10, 2022
AVOCADOS FROM MEXICO EXTENDS BIG GAME EXPERIENCE TO FASHION LOVERS WITH LAUNCH OF #AVOGLOWUP TIKTOK CHALLENGE
New York City style mavens can stop by the "Store of Goodness," a limited time pop-up located in Funny Pretty Nice at 64... MacDougal Street, from February 8-13 to experience the new Avocado Glow Apparel Collection and share their #AvoGlowUp.
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February 1, 2022
GUACAMOLE RECIPES TO MAKE YOUR BIG GAME MENU A TOUCHDOWN
Whether you're hosting a big game party at home or hitting the road to join friends and family, scoring a touchdown... with the crowd starts by supplying superstar snacks.
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January 11, 2022
AVOCADOS FROM MEXICO LAUNCHES ITS STRONGEST MULTICHANNEL SHOPPABLE CAMPAIGN AND “HOUSE OF GOODNESS” DIGITAL EXPERIENCE FOR THE BIG GAME
Avocados From Mexico (AFM), the number one selling avocado brand in the U.S., is headed back to the Big Game... with a multifaceted campaign designed to engage consumers and make avocados shoppable at every touchpoint during the biggest avocado occasion of the year.
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December 16, 2021
AVOCADO INDUSTRY WELCOMES JALISCO TO UNITED STATES MEXICAN AVOCADO IMPORTS
The Mexican avocado industry is celebrating the addition of the Jalisco region to the United States import market,... following the recent announcement by Mexican authorities of a new agreement with the United States to allow avocado imports from the Mexican state of Jalisco, officially beginning in June 2022.
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December 14, 2021
AVOCADOS FROM MEXICO UNVEILS KNOWLEDGE HUB, THE MOST COMPREHENSIVE RESOURCE FOR AVOCADO DATA ON THE INTERNET
This month, if you're buying an avocado in the United States, it's almost certainly from the Avocados From Mexico... brand. It's no surprise the number one selling avocado brand represents more than 99% of the avocado volume in the United States during the month of December.
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November 4, 2021
AVOCADOS FROM MEXICO CONFIRMS IT’S GOOD TO BE BACK IN THE BIG GAME IN 2022
After sitting on the sidelines for the Big Game in 2021, Avocados From Mexico (AFM), the number one selling brand of... avocados in the United States, has announced its official return in February 2022.
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October 11, 2021
AVOCADOS FROM MEXICO PARTNERS WITH FOOTBALL LEGEND, DREW BREES, TO “GET IN THE GUAC ZONE” FOR THE BIG GAME
Avocados From Mexico, the number one selling avocado brand in the U.S., is kicking off a new national shopper... marketing campaign featuring former New Orleans star quarterback and football legend, Drew Brees, to get fans ready for the ultimate "Guac Zone."
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September 28, 2021
AVOCADOS FROM MEXICO ANNOUNCES NEW PARTNERSHIP WITH SUSAN G. KOMEN®
Avocados From Mexico (AFM) - the number one avocado brand in the U.S. - announced that it will be rolling out new,... limited-time pink packaging during Breast Cancer Awareness Month this October in support of the brand's first-of-its-kind partnership with Susan G. Komen®, the world's leading breast cancer organization.
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September 16, 2021
AVOCADOS FROM MEXICO TO SCORE BIG AT RETAIL THIS FALL FOOTBALL SEASON
Avocados From Mexico (AFM) - the No. 1 selling brand of avocados in the U.S. - is ensuring shoppers have the... avocados they seek this fall football season with two new football-focused programs.
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July 23, 2021
CORNER BAKERY AND AVOCADOS FROM MEXICO PARTNER TOGETHER TO PROMOTE MENU ITEMS WITH FRESH AVOCADO
Corner Bakery and Avocados From Mexico are partnering together to offer Corner Bakery guests flavor-forward fare... crafted using fresh, high-quality ingredients.
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July 20, 2021
AVOCADOS FROM MEXICO STRENGTHENS FROM WITHIN TO SOLIDIFY ITS POSITION AMONG THE MOST INNOVATIVE COMPANIES IN THE WORLD: KEY FEMALE EXECUTIVES PROMOTED TO FORGE AHEAD
The same year that Avocados From Mexico made the list of the 50 Most Innovative Companies, the trailblazing... organization seeks to strengthen from within.
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