Why Choose Fresh – Foodservice

WHY CHOOSE
FRESH

Availability. Versatility. Salability.
The reasons to choose us are as
abundant as our avocados.

MAGIC OF MICHOACÁN

There are few places in the world where avocados can be grown year-round.
In the Mexican state of Michoacán, the volcanic soil, combined with the
perfect mixture of sunlight and rainfall, allow the more than 30,000 avocado
orchards to bloom 365 days a year.

AVO JOURNEY

From tree to plate, Avocados From Mexico enjoy a quick trip no matter where
they’re headed. Avocado pickers use a long pole to retrieve them from the
branches and ensure that none are damaged from hitting the ground. Once
picked, they are washed, brushed and undergo several rounds of quality
control before being packed into crates and shipped to you.

YEAR-ROUND AVAILABILITY

The range of altitudes and the temperate
weather of the Michoacán region make it
an incredibly unique place. This climate is
what makes it possible to grow avocados
throughout the year, harvesting blooms
at different altitudes at different times
during the year.

ORCHARD SEASONS

There are four bloom cycles, each
corresponding to the time of year that the
avocados are harvested. The four seasons are:
Loca (full bloom), Aventajada (advantaged),
Normal (normal) and Marzena (bloom from March) These 4 blooms are what provide
year-round availability.

AFM CAPABILITIES

Beyond the unbeatable taste of our avocados, our Foodservice team is yet
another reason to choose Avocados From Mexico. We are committed to
helping you design a strategic, fully integrated promotional program that is
custom-built for your brand.

Why Choose Fresh Image

PROFITABILITY

Profit Image

The avocado add-on
was found to provide
up to a $2 boost in
the sale price across
all restaurant
segments.*

Profit Image

83% of guests want
restaurants to
add more fresh
avocados items to
their menus.*

Profit Image

More than half of
customers report
that they would visit
their favorite
restaurant less often
if the restaurant
used processed
avocados.*

*Patron Research Report, Technomic