Through our Foodservice Patron Study, we found that offering an add-on of avocado improved customers’ opinion of the quality of the menu items across all restaurant segments. It also showed that guests are not only willing to pay more for fresh avocados on their dishes (an average of $1.81 more), a majority also said they would visit their favorite restaurant less if they learned that processed avocados were being used.
There is an opportunity to satisfy consumer demand by pairing guacamole with certain dishes. The study participants said they would especially like to see more restaurants offer the items listed below with guacamole:
Among the many findings of a recent AFM Sandwich Study
were 2 key pieces of learning. First, 64% of consumers are
willing to pay more for sandwiches with high-quality
ingredients. And most importantly, 54% want more
avocado on their sandwiches. To hear what else the
study discovered, share your email address for access
to additional insights.