We recognize and respect our differences—they’re what make us so successful! As category leaders, we’re looking to drive the industry, not dominate it; we’re making the best bowl of guac, not just the biggest.
We encourage feedback and challenge one another respectfully to find the very best collaborative solutions. Our biggest moments are driven by a team, not an individual.
We are proud to be a melting pot of fresh perspectives and personalities that are always trying to do what had never been done before.
We support those who strive to never stop learning and encourage new thinking because we believe that continuous education is the key to turning purchase barriers into solutions.
We represent so much more than just our company and our brand. We are a culture. For that, we operate with the intention of expanding our footprint and making people fall in love with our fruit.
Act: With trust, empowerment, integrity, and empathy.
Work: With teamwork, diversity, respect, and leadership.
Celebrate: With celebration, positivity, fun, and magic.
Dream: With innovation, effectiveness, and learning.
Deliver: With balance, prioritization, and accountability.