Our passionate leaders are concentrated on driving employee engagement and cultivating a
spirit of family, unity, and Mexicanity. They bring a wealth of expertise from prestigious
organizations to the AFM table, guiding our team and brand to becoming one of the most
innovative names in our produce category.
Alvaro has transformed the produce industry
by delivering innovative marketing strategies
that not only defy established paradigms but
also deliver impressive results. With more
than 28 years of marketing experience in the
CPG and produce industries, Alvaro has
successfully built a brand in a brandless
category. Under Alvaro's leadership, Avocados
From Mexico (AFM) has led the growth of U.S.
avocado consumption to more than 2.5 billion
pounds per year, and today, 8 in 10 avocados
in the U.S. come from Mexico. Alvaro's vision for
making AFM the first fresh produce brand to
advertise in the Super Bowl is one of many
industry firsts that have positioned AFM
as the most preferred brand of avocados in
the U.S. and one of the most innovative
produce companies in the world.
Miguel joined Avocados From Mexico (AFM) as CFO in 2014. He has used his in-depth knowledge of operational strategies, controls, financial planning, and analysis to build a strong financial foundation for the company. This solid foundation has increased productivity and allowed flexibility for the company’s growth. He is a strategic advisor to senior management at AFM and his role has expanded to include analytics, strategy, negotiation, and the advancement of business and customer knowledge.
Stephanie leads the Shopper & Trade marketing areas for Avocados From Mexico (AFM). Under her leadership and strategic vision, AFM’s Trade and Market Development department has driven Mexican avocado demand and has accelerated the avocado category growth to reach record levels. As a bilingual professional with over 20+ years of marketing experience in domestic and international markets, Stephanie has extensive experience in a vast array of industries, including food and beverage, entertainment, and retail.
Ivonne has led the digital marketing eﬀorts for Avocados From Mexico since 2014. She built AFM's digital marketing practice from the ground up with an innovative approach rooted in digital transformation and integration of disruptive technologies. Under her leadership, AFM's digital marketing practice has become a benchmark for the industry and has helped position AFM as one of the most innovative produce brands globally. Our digital work has won multiple accolades and recognitions, including being the only brand to be ranked as one of the top two "Best Digital Super Bowl Campaigns" for five consecutive years by the Merkle Bowl Report (from 2016 through 2020).
Ana joined Avocados From Mexico (AFM) as the Director of Corporate Communications and Crisis in 2020. Her international business and U.S.-Mexico relations experience has helped her develop AFM’s corporate communication strategy, consolidate the company's narrative for consistency and alignment, and build AFM's corporate communications area. As a public aﬀairs professional, Ana has more than 20 years of experience in corporate and political communications, international aﬀairs, and media relations, and has worked in a variety of industries including government, education, aviation, and health.
Michael has led the People and Culture ecosystem for Avocados From Mexico since 2016. He has created the Human Resources function from scratch with a conscious eﬀort to preserve the unique AFM culture and overall employee experience that contributes to the company's performance. Michael oversees the employee life cycle from their initial hire. In partnership with the executive team, he develops the full potential of AFM's diverse workforce, the satisfaction with its total rewards and benefits, and positive engagement initiatives that instill inclusion and empowerment. Through these eﬀorts, Michael reinforces a culture of recognition, collaboration and innovation for all.
David joined Avocados From Mexico in 2019 and leads fresh avocado innovation, education and inspiration for Foodservice by helping put fresh, delicious avocados on menus across the country. He manages AFM's Culinary Center, AvoEatery, education and training programs, foodservice communications, the Fresh Seal program, culinary innovation initiatives and the partnerships with foodservice operators. David is also a chef and has more than 25 years of experience in the hospitality industry.
Avocados From Mexico is built upon the innovative and collaborative ideas of inspired
individuals who come together to bring the magic of Mexicanity to life each day. We are a
family that works hard, has fun, and shares a passion for driving results as a team.
The recipe to our success could not be perfected without the combination of our truly inspired departments. With a passion for innovation and an over-achieving spirit, these teams help bring the magic of Mexicanity to life.
Click the boxes below to learn more about each AFM department.
Our Digital Marketing vertical is a creative group of strategists and innovators who develop and execute the award-winning digital campaigns across the AFM ecosystem. Their hard work has set a new benchmark in the produce industry.
These teams reinforce the front lines of avocado shopping. Their promotions, in-store campaigns, and branded merchandising programs help educate consumers on avocados. They develop and activate trade programs for 150 traditional grocery stores across the country.
Ever wonder how avocados get to your favorite restaurants? Our Foodservice team leads fresh avocado innovation, education, and inspiration by helping put fresh, delicious avocados on menus across the country.
The Accounting department supports AFM's mission by aiming to improve the company productivity, leverage data and analytics intelligence as a competitive advantage, achieve operational excellence, and develop a modern workplace.
Human Resources at AFM is composed of many curious minds who work hard to create an employee experience and an engaging culture where employees can thrive. Starting on an employee's first day and guiding them through their lifecycle, HR drives and inspires professional advancement in each department of AFM.
Our Corporate Communications team manages corporate, public, and media relations and streamlines communication and messaging among AFM's many stakeholders. This department also acts as our liaison with AFM's founding organizations, APEAM and MHAIA.