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Avocados From Mexico Management By Objectives

We classify ourselves as a performance-driven company, and our culture depends on it.
That's why we developed a digital goal-measurement platform called Avocados
Management by Objectives, or AMBO. The platform is leveraged to track the goals of AFM
and the individuals who comprise it, helping us score wins and recognize employee
achievements in our AvoStar acknowledgment program.

AMBO provides our employees with immediate feedback, empowering them with the
knowledge that their individual contributions are driving every process at AFM. It helps
them identify strengths, growth, and opportunities to improve while keeping the goals of the
company, the team, and the individual transparent and aligned.


AMBO Performance Review

Our cutting-edge performance review platform promotes transparency across the
organization that helps us hold one another accountable. By using AMBO as a conversation
starter for employee-manager reviews, this goal-tracking and accountability program
empowers everyone, bringing our success and innovation to life.

Our performance reviews are based on several components:


Our annual objectives are aligned
every year to our company strategy.
They are 100% visible and measurable
and are reviewed on a quarterly basis.
AGOs are worth 80% of the annual
performance score.


Everyone at AFM holds each other mutually
accountable to meet an agenda of core
competencies. We push one another to drive
results, foster innovation through collaboration,
and cultivate a culture of community and
Mexicanity. These behavioral competencies are
measured through a 360-degree approach and
are worth 20% of the annual performance score.

(and Surpassing) Goals

We consider the goals of AFM and the
personal objectives of our employees to
be tied together. No matter how big,
hairy, or audacious your goals are, we
include individual development in our
team's development plan to help
employees grow.

Development Goals

These goals are at the individual's level
- we identify any and all areas of
needed improvement that employees
should focus their energy upon. Even
though our IDGs are not part of the
overall performance score, they are
vital for our leaders to understand how
to develop the talent for the future.


Our Big, Hairy, Audacious Goals are long-term inspiration and motivation to think bigger and bolder,
moving forward towards our purpose. What we do every day, month, and year will lead us there.

Performance alvaro luque Image

Alvaro Luque

President and CEO

Lead the most innovative
produce company in the world,
to make the U.S. the number
one per-capita consumption
market for avocados.

Shopper And Trade
Performance Stephanie Image

Stephanie Bazan

VP of Trade and
Market Development

Become the center of category intelligence and increase the units per trip +50%

ivonne kinser Image

Ivonne Kinser

Vice President of
Marketing and Innovation

Generate 1 Billion Data Points To User IDs And Maintain 100 Million Enriched User IDs In Our CRM

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David Spirito

Senior Director
Foodservices & Culinary

Take The Foodservice Business From 550 Million Lbs. To
1 Billion Lbs.

miguel molina Image

Miguel Molina

Chief Financial Officer

Implement AI To Procure To Pay With Reporting Real-Time BI Capabilities

Human Resources
Ivon Pearce Image

Ivon Pearce

Director of
People & Culture

Become An Employer Of Choice And One Of The Top 100 Best Places To Work In North Texas