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Avocados From Mexico Management By Objectives

We classify ourselves as a performance-driven company, and our culture depends on it.
That's why we developed a digital goal-measurement platform called Avocados
Management by Objectives, or AMBO. The platform is leveraged to track the goals of AFM
and the individuals who comprise it, helping us score wins and recognize employee
achievements in our AvoStar acknowledgment program.

AMBO provides our employees with immediate feedback, empowering them with the
knowledge that their individual contributions are driving every process at AFM. It helps
them identify strengths, growth, and opportunities to improve while keeping the goals of the
company, the team, and the individual transparent and aligned.

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AMBO Performance Review

Our cutting-edge performance review platform promotes transparency across the
organization that helps us hold one another accountable. By using AMBO as a conversation
starter for employee-manager reviews, this goal-tracking and accountability program
empowers everyone, bringing our success and innovation to life.

Our performance reviews are based on several components:

AGO's

Our annual objectives are aligned
every year to our company strategy.
They are 100% visible and measurable
and are reviewed on a quarterly basis.
AGOs are worth 80% of the annual
performance score.

Core
Competencies

Everyone at AFM holds each other mutually
accountable to meet an agenda of core
competencies. We push one another to drive
results, foster innovation through collaboration,
and cultivate a culture of community and
Mexicanity. These behavioral competencies are
measured through a 360-degree approach and
are worth 20% of the annual performance score.

Meeting
(and Surpassing) Goals

We consider the goals of AFM and the
personal objectives of our employees to
be tied together. No matter how big,
hairy, or audacious your goals are, we
include individual development in our
team's development plan to help
employees grow.

Individual
Development Goals

These goals are at the individual's level
- we identify any and all areas of
needed improvement that employees
should focus their energy upon. Even
though our IDGs are not part of the
overall performance score, they are
vital for our leaders to understand how
to develop the talent for the future.

AFM BHAG'S

Our Big, Hairy, Audacious Goals are long-term inspiration and motivation to think bigger and bolder,
moving forward towards our purpose. What we do every day, month, and year will lead us there.

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Alvaro Luque

President and CEO

Lead the most innovative
produce company in the world,
to make the U.S. the number
one per-capita consumption
market for avocados.

Shopper And Trade

Increase the average number of avocados per trip by 50%.

MARKETING

Become the most recognized and favorite brand in the product aisle.

Foodservice

Grow the volume from 500 million LBS to 800 million LBS.

ACCOUNTING

Become the most innovative produce company in the world, while making the US the country with the #1 per-capita avocado consumption.

Human Resources

Become certified as a Best Place to Work and maintain that status year over year.

Communication and PR

Become the most innovative produce company in the world, while making the US the country with the #1 per-capita avocado consumption.

Research and Analytics

Become the most innovative produce company in the world, while making the US the country with the #1 per-capita avocado consumption.