Innovation That Matters

INNOVATION THAT MATTERS

WE NEVER SETTLE.

We are curious-minded and have a relentless passion for disruption that delivers results. Our ideas are constantly evolving. We’ve broken the produce marketing mold before, and we’ll do it again.

How We
Dream

Innovation
Creativity
Effectiveness
Learning

THIS
MEANS
we:

BREAK THE
PRODUCE MOLD

We love our produce industry but like to see beyond it by bringing the best of CPG to fresh. With that, we purposely challenge conventional thinking to continue doing what no one else has done.

INNOVATE
FOR IMPACT

Innovation is in our DNA, and we nurture it in our daily life at AFM. We understand that good innovation comes with risk, but when successful, it is the only way to truly move the needle. We want new solutions—but only new solutions that impact and build our future.

ARE TRAILBLAZERS
AND MAKE IT
COUNT

We have a competitive spirit and pride ourselves on being first in many ways in our industry. That gives us an edge, but to keep it, we must always focus our innovative efforts on winning strategies that matter most to our business.

FAIL FORWARD

The path to successful innovation is defined by the courage to try new things, experiment, and test. Though we might falter along the way, what we learn will make us stronger. When needed, we’ll take baby steps. And when ready, we will scale and conquer.

Our values guide how we:

Act: With trust, empowerment, integrity, and empathy.