Avocados bring people together
and are often the center of a meal/party spread.
Avocados “dress up” meals making them more fun and inviting to eat.
Avocados are the green, healthy food with universal appeal.
Avocados can be a treat that enhances relaxing, indulgent moments.
Avocados’ rich, creamy texture and satisfying taste stretches shoppers’perception beyond produce into more hedonic items like meats and cheeses.
While avocados have a positive health halo, there is some uncertainty at point-of-sale regarding the health benefits. This health halo provides a permissible indulgence and makes eating healthy fun.
Picking the “perfect” avocado gives shoppers pride but can be a daunting challenge. Shoppers want simple cues, especially at the moment of purchase.
Shoppers are often blind to irrelevant messages and in-store activation not in their direct line of sight. Beautiful avocado displays direct shoppers’ attention at the fruit,causing them to disregard overhead
More relevant inspiration points will drive repetition and impulse
purchases. Strategic placements can strengthen shoppers’ associations with different consumption occasions.
74% of shoppers report they would buy more avocados if they saw more “displays around the store” to remind them of avocados.
The four predominant shopper mindsets that drive
avocado shopping behavior.
Seeking inspiration for a meal to make that day
Simultaneously fulfilling the list
& seeking spontaneous delights
Sticking to routinized shopping patterns
Sticking to the list with
zero deviation
