Avocado benefits drive shoppers to purchase in multiple ways.
Health is the main driver for purchase, but it's taste that makes them stay.
Brick and mortar still reigns, but online shopping is on the rise.
Source: AFM Consumer Shopper A&U, 2021 - Confidential and Proprietary
Avocado education and displays are just two of the key influencers.
Shoppers want the ability to select
avocados that are ready to eat today
and some to eat later.
state that it is important to "know
how to keep avocados fresh longer"
74% of shoppers prefer to pick and
bag their own avocados, while 41%
prefer buying bagged avocados.
Placing avocados near related food
like tomatoes and chips is a
significant purchase influencer.
state the way avocados are displayed
in-store influences their purchase decision
Tips on how to best store and enjoy avocados are
what shoppers want post-shop.
Post-shop is the time when
shoppers really need to know
how to preserve an opened avocado.
Coupons and recipe inspiration are key influence factors across the
entire path to purchase among Non-Hispanic and Hispanics.