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Pre-Shop

Where & Why Shoppers Buy Avocados

Avocado benefits drive shoppers to purchase in multiple ways.

Health and taste drive purchase.

Health is the main driver for purchase, but it's taste that makes them stay.

Factor In Health

91% of Non-Hispanics
90% of Hispanics

STAY FOR TASTE

80% of Non-Hispanics
82% of Hispanics
I like to eat them for their health value and then for taste when I put some seasoning on them. - avocado shopper

Where Do they Shop?

Brick and mortar still reigns, but online shopping is on the rise.

Physical Store Plan to buy in-store

86% of Non-Hispanics
90% of Hispanics

Online (Any)Plan to buy online

31% of Non-Hispanics
27% of Hispanics
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Source: AFM Consumer Shopper A&U, 2021 - Confidential and Proprietary

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Shop

WHAT ARE THE PURCHASE DRIVERS?

Avocado education and displays are just two of the key influencers.

PURCHASE FACTORS

Shoppers want the ability to select
avocados that are ready to eat today
and some to eat later.

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EDUCATION HAS AN IMPACT

state that it is important to "know
how to keep avocados fresh longer"

71% of Non-Hispanics
73% of Hispanics

BAG & BULK

74% of shoppers prefer to pick and
bag their own avocados, while 41%
prefer buying bagged avocados.

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DISPLAYS DRIVE SALES

Placing avocados near related food
like tomatoes and chips is a
significant purchase influencer.

66% of Non-Hispanics
65% of Hispanics

state the way avocados are displayed
in-store influences their purchase decision

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Post-Shop Insights

Tips on how to best store and enjoy avocados are
what shoppers want post-shop.

Key Steps Taken After
Purchase

  1. Storage
  2. Recipes
  3. Education
  4. Social
    Sharing
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PRESERVATION IS
EQUALLY IMPORTANT?

Post-shop is the time when
shoppers really need to know
how to preserve an opened avocado.

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Shopper Journey Insights

Coupons and recipe inspiration are key influence factors across the
entire path to purchase among Non-Hispanic and Hispanics.

Coupons &
Discounts

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92% of Non-Hispanics
90% of Hispanics

Versatility
& Recipes

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52% of Non-Hispanics
55% of Hispanics
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Check out our Avocado Shopper Journey Insights Video below!

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Check out our Avocado Shopper Journey Insights Video below!

Always a resource

Gain more shopper insights and avocado assistance
straight from the source. We're always here to provide
you with leading category intelligence to drive up
your avocado basket ring.

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Always more smarts in store

The insights and data never stop. Find even more
ways to help your shoppers shop with fresh avocado
intelligence on the Avocado Knowledge Hub.

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