BIG WINS

Avocados From Mexico has been pushing the envelope since its inception, creating avo-fans
among shoppers and retailers alike. Check out our success stories as we establish avocados
as a part of consumers lives, no matter the occasion!

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GUAC THE HOUSE

Although the Big Game and Cinco de Mayo rank as our top two occasions, the October-November-December (OND) time period puts up big numbers too. This year, Avocados From Mexico invested in the fall season to build OND as one of the largest avocado consumption occasions of the year.

results:

  1. 11.8 MM coupons and loyalty offers circulated in 27+ accounts
  2. 37 K equivalized displays sold (+65% vs YAG) in 85 participating retail accounts
  3. 76 MM impressions with a CPC of $0.17
  4. Sweepstakes message was 90% positive and delivered 729 MM potential impressions
  5. Double-digit growth in volume during the promotional period vs YAG
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Unique Sign
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Large Bin
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Pallet Bin
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Small Bin

Contact us to see what we can do for you.

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Gameday guac bowl

Gameday Guac Bowl was our first ever fully integrated shopper and digital campaign that brought new excitement to 2021 with a $1 million sweepstakes and point of sale (POS) featuring major football celebrity, Hall of Famer and sportscaster Troy Aikman plus widely popular sportscaster and entertainer Erin Andrews.

results:

  1. 5.3 MM coupon offers
  2. 4.6 MM total trade impressions
  3. 106 Guac Bowl press release pick-ups
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Unique Sign
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Custom Small Bin
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Custom Small Bin
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Pallet Bin

Contact us to see what we can do for you.

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Thank Guac It's Cinco!

The Shopper campaign focused on a full 360° approach with touchpoints in shop, pre-shop and post-shop. The Cinco program, a partnership with Bud Light® and NatureSweet® Tomatoes, generated large display orders and had a strong performance with consumer savings offers and digital activation.

results:

  1. Sold in 35.8 K equivalized displays (+20% vs YAG)
  2. Circulated a total of 3.4 MM consumer savings offers:
    a. Nearly 2.9 MM digital rebates in partnership with NatureSweet® and Bud Light®
    b. 570 K IRCs featuring AFM & NatureSweet®
  3. Surpassed goals for link clicks on Twitter, TikTok, Google Display and JUN Group
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Unique Sign
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NatureSweet only
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Bud Light Small Bin
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Full-Partner Small Bin

Contact us to see what we can do for you.

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Education - Fresh Longer

This past year, AFM put extra effort into educating shoppers on how to preserve and ripen avocados with our most effective techniques. In boosting shopper confidence, AFM aimed to address their concerns directly about having their food last longer, a concern that became more pronounced due to COVID-19.

results:

  1. 670.8 MM Estimated Impressions from POS signage
  2. +857 K Units Combined Distributed through Coupons.com
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Unique Sign
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Education Island
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StopAndShop
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StopAndShop

Contact us to see what we can do for you.

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Avocado University

AFM launched Avo University online, a free B2B innovative certification program to help retail and foodservice operators expand avocado product knowledge and drive customer demand.

On the retail path, Avo University is designed for corporate category managers, produce store associates, wholesalers and grocery e-commerce professionals.

results:

  1. 902 Retail Participants
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Custom AFM Research
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Menu Ideation and Challenges
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Avocado Supply and Demand
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Hands on BOH Techniques

Contact us to see what we can do for you.

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