Big Wins

TASTIEST TAILGATE

Connected with passionate fall football fans to drive engagement and reinforce the connection between guacamole and football.

Results:

1

Placed 19K displays in-store and distributed 1.375 million coupons

2

First-ever partnership with RITAS®, taking advantage of their merchandising network and direct access to store.

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CINCO CENTRAL

“Cinco Central” reinforced guacamole as the perfect dish for any Cinco de Mayo celebration. This program marked the first time AFM partnered with Tostitos®. Guac pairs perfectly with chips, so this partnership provided flavorful recipes sure to impress every party guest.

Results:

1

AFM & Tostitos merchandised 77K displays in-store (38K joint displays – AFM sold in 21K and Tostitos® sold in 17K). Additionally, AFM branding was included on 39K Tostitos® displays.

2

2MM coupons circulated on-pack of Tostitos® Chips, and AFM branding and Salsa Guac recipe on 14MM bags of Tostitos®.

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EDUCATION PROGRAM

Avocados From Mexico launched the first of its kind Education program, which taught shoppers how to get the most out of their avocados so they are Ready When You’re Ready.

Results:

1

Partnered with Glad Press’n Seal to educate consumer at Kroger and Walmart stores through 2,533 sampling events. This resulted in a 28.5% increase in Average Daily Units.

2

Circulated 859K coupons and achieved a 14.5% redemption rate and 13.4K average daily velocity.

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GUAC NATION
Spring 2019

Provided party spread ideas and flavorful meal solutions to make every Big Game party a winner. AFM partnered with TABASCO® and RITAS® to bring Big Game flavor to shoppers’ game day party spreads.

Results:

1

Connected with shoppers along the path to purchase, AFM implemented 19.8K in-store displays and executed a comprehensive digital campaign generating strong engagement with Facebook and 2.2 million digital and IRC coupons

2

Maintaining our long-standing partnership, AFM and TABASCO® inspired party hosts to create the ultimate Big Game experience focusing on guac handhelds like tacos and mini taco boats

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FANWICH
Spring 2019

During the March Basketball time frame, AFM and Smithfield® set out to increase consumption and drive sales. Partner brands inspired shoppers to take flavor over the top, by adding fresh avocados to their ordinary handhelds.