Avocados From Mexico has been pushing the envelope since its inception, creating avo-fans among shoppers and retailers alike. Check out our success stories as we establish avocados as a part of consumers lives, no matter the occasion!
“Cinco Central” reinforced guacamole as the perfect dish for any Cinco de Mayo celebration. This program marked the first time AFM partnered with Tostitos®. Guac pairs perfectly with chips, so this partnership provided flavorful recipes sure to impress every party guest.
AFM & Tostitos merchandised 77K displays in-store (38K joint displays – AFM sold in 21K and Tostitos® sold in 17K). Additionally, AFM branding was included on 39K Tostitos® displays.
2MM coupons circulated on-pack of Tostitos® Chips, and AFM branding and Salsa Guac recipe on 14MM bags of Tostitos®.
Provided party spread ideas and flavorful meal solutions to make every Big Game party a winner. AFM partnered with TABASCO® and RITAS® to bring Big Game flavor to shoppers’ game day party spreads.
Connected with shoppers along the path to purchase, AFM implemented 19.8K in-store displays and executed a comprehensive digital campaign generating strong engagement with Facebook and 2.2 million digital and IRC coupons
Maintaining our long-standing partnership, AFM and TABASCO® inspired party hosts to create the ultimate Big Game experience focusing on guac handhelds like tacos and mini taco boats
During the March Basketball time frame, AFM and Smithfield® set out to increase consumption and drive sales. Partner brands inspired shoppers to take flavor over the top, by adding fresh avocados to their ordinary handhelds.
Engaged shoppers in the produce and meat aisles with attention-grabbing in-store signage and recipe tear pads.
AFM sold-in 9.9K display bins to drive incremental purchases
Executed the 5th annual National Retail Display Contest, incentivizing retailers and building excitement and support for the “Fanwich” program.