LTO's & Promotions

Avocados From Mexico Foodservice can provide marketing know-how and helps support our partners in multiple ways in LTO’s and promotional programs any time of the year. Contact us to learn what we can do for you.

Strip

Avocados From Mexico and Omni Hotels & Resorts created a big splash for the summer of 2017 by making avocado the featured ingredient on Omni’s annual “Art of Water” poolside menu. By adding new innovative items to the menu, we’re demonstrated the versatility of avocados. Below are just a few of the avo-mazing recipes offered to guests.

Menu Items

1
Avocado Spring Rolls with Avo-Ranch Sauce
2
Charred Onion Guacamole with Chips
3
Avocado Grilled Goat Cheese Sandwich

Avocados From Mexico and Qdoba Mexican Eats joined forces to throw the Ultimate Cinco de Mayo Party with the Fiesta Del Fuego Sweepstakes. By offering Qdoba Rewards members 50 extra points for in-store purchases of Chips and Hand-Smashed Guacamole, we sparked consumer interest and increased engagement with customers.

Promotion Results

1
In-store POP with AFM branding was placed in all participating Qdoba locations from April 21 – May 31, 2017
2
Qdoba featured a Guac Upsell promotion during the Cinco timeframe
3
AFM Foodservice digital support garnered 34.2MM impressions with almost 72k clicks to site

Avocados From Mexico and Johnny Rockets partnered up to create the popular Mexican Avocado Chipotle Ranch Chicken sandwich. Along with offering this limited-time-only handheld sandwich favorite, the promotion targeted consumers through social ads and featured an avocado upsell program and social/in-restaurant POP.

Promotion Results

1
Increased traffic volume
2
Results driving more than 40,000 site visits
3
This was the highest performing LTO of 2016

Avocados From Mexico and Chipotle teamed up to drive sales and engage customers with the Guac Hunter online photo hunt digital game, offering rewards of free chips and guac at any Chipotle restaurant.

Promotion Results

1
Promotion drove a 48% redemption rate with over 700k coupons redeemed
2
Facebook reach of 20.8 million impressions with 5,941 shares
3
Twitter results of 9.6 million impressions and 4,671 retweets

AFM is partnering again with Potbelly this Spring to encourage consumers to “Add Avocado” to two new highlighted LTO sandwich offerings: The Turkey Fresco Sandwich launching March 13 and the Turkey Club launching April 10. Additionally, avocado can be added to ANY Potbelly offering.

Program Highlights

1
Program will run in 445 stores, an increase of +125 stores vs. YGO
2
In-Store POP: counter decals and employee buttons
3
Social Media and PR, with AFM logo integration on Potbelly website

Avocados From Mexico partnered with On The Border to rock the summer with the Rock the Border comprehensive marketing program transforming a local program into a national sensation through Facebook Live events. Tactics included Guac Specials, In-Restaurant POP, Live Concerts and Social Promotions.

Promotion Results

1
Appetizer Guac Sales increased +138% during the promotional period (July 2016) across all On The Border locations
2
Almost 9.9M people reached in one month
3
There were 33,515 tweets using #rocktheborder indicating the tag was a strong conversation