Avocados From Mexico partnered up with On the Border restaurant to rock the summer with the Rock the Border comprehensive marketing program that included live concerts, social and digital promotions, in-restaurant POP, and guacamole specials resulting in staggering results. Take a look at how we did it!
Avocados From Mexico and Chipotle teamed up to drive sales and engage customers with the Guac Hunter online photo hunt digital game, offering rewards of free chips and guac at any Chipotle restaurant.
Avocados From Mexico and Johnny Rockets partnered up to create the popular Mexican Avocado Chipotle Ranch Chicken sandwich. Along with offering this limited-time-only handheld sandwich favorite, the promotion targeted consumers through social ads and featured an avocado upsell program and social/in-restaurant POP.
The numbers say it all, and so does The Patron Study! Designed to accurately document the big picture of consumers’ obsession with avocados, the Patron Study successfully provides a clear understanding of consumers’ attitudes, preferences and behaviors relating to fresh avocados. Here’s what we learned:
Avocados From Mexico and the University of Massachusetts Amherst (the largest and most awarded campus dining food service program in the U.S.) teamed up for one of the most dynamic dining program partnerships in the country. With powerful results–ranging from solid diner satisfaction to a highly profitable bottom line–this partnership is the nation’s premier example of a truly successful partnership in foodservice.
