The AFM

Guac & Beyond

CHEF CONTEST

Put your best avocado ideas to the test! Earn $200 for groceries and compete for your piece of

$8,500 in prize money

At AFM, we know how hard foodservice professionals have been hit by the recent COVID-19 crisis. We designed this contest as a way to offer a little financial support (and fun!) to our industry partners who have been personally impacted. We want to reward chefs for sharing their most creative and delicious ideas for guacamole (and beyond!). Use it on a sandwich, in a salad, for breakfast – you name it. Share your inspirations that showcase the versatility of guac in its many forms, and showcase year-round uses for fresh Avocados From Mexico. AFM will reward the top 100 participating chefs with $200 for groceries, and the opportunity to compete for a grand prize of $5000.

Here’s how it works:

STEP

1

Develop FOUR ideas for new unique Guac and Beyond Recipes. One (1) each for guacamole, schmears, spreads, dressings…you get the idea! Ensure these concepts showcase the year-round available of fresh Avocados From Mexico! In Round 1 we are just asking for your high-level concepts. The first 365 chefs who submit their ideas will move on for consideration.

STEP

2

AFM will choose the top 100 entrants and reward them with $100 for groceries. You will receive an email notification if you are selected to move to this round. Chosen chefs should finalize their recipes and submit them, along with photos, to Avocados From Mexico for judging. Upon submitting their recipes, chefs will receive another $100. We encourage all chefs to share their entries on social media using the hashtag #AFMGuacAndBeyondContest

STEP

3

AFM will select the three grand prize winners and award them
the following prizes:

  • 3rd place: $1000
  • 2nd place: $2500
  • 1st place: $5000
Let’s get started! First, tell us a little about yourself.
Additional Parameters & Details

Avocados From Mexico are available year-round! So make sure your ideas are, too! We’re asking chefs to develop four ideas for guac and our other master avocado recipes – sauces, spreads, dips, etc. Think of seasonal flavors, holiday classics and other ways to add avocado to your year-round favorites. And don’t forget to think outside the bowl! Show your ideas on a sandwich, taco, salad, breakfast dish, soup…you name it – guac can do it all! If your concepts get chosen and you move to the second round, here are some tips for your recipe and photo submissions

AVO TIP 1

Dishes must be shot on
black or white background

AVO TIP 2

Dishes must be shot
overhead or ¾ angle

AVO TIP 3

You must develop a creative name for your dishes

AVO TIP 4

You must use fresh Avocados From Mexico (not processed avocado, or avocado from any other origin)
Rules