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AFM College Tour Press Release

AFM College Tour Press Release

Posted October 11, 2016

Avocados From Mexico (AFM), the top-selling avocado in the United States, available year-round, announced its first AvoActive Tour to promote nutritious breakfast habits among college students and local community members. Showcasing twists on trendy avocado toast, smoothies and more, AFM in partnership with foodservice directors at participating colleges, universities and retail locations has created unique recipes for the tour based on the changing tastes of today’s college students and their new attitudes to food. The two-part tour will kick off at the University of Massachusetts in Amherst, Mass., on Tuesday, Oct. 11, and make 40 stops at college campuses and local retail locations throughout the fall and spring. During each stop, AFM food trucks and delivery scooters will give away delicious breakfast samples and engage students in games and giveaways.

The tour will feature collaborative Power Up Breakfast recipes from AFM and partners Tabasco and Dannon Oikos including an avocado toast bar, avocado smoothies, avocado yogurt parfaits and half avocados with different varieties of Tabasco hot sauce. The nutritious breakfast discussion will also take place online, where students are encouraged to develop their own avocado creations and tweet them to be voted on, with each school’s winner receiving $500.

Stops along Part One of the AFM AvoActive Tour include:

Fall 2016

  • October 11, UMASS
  • October 12, Harvard
  • October 20, Penn State
  • October 25, University of Maryland
  • October 26, Virginia Tech
  • October 27, Georgia Tech
  • November 1, University of North Carolina
  • November 9, Vanderbilt
  • November 15, University of Miami

In addition to college campuses, the AvoActive Tour will reach the larger community through stops at local retail locations. Residents will learn how to incorporate fresh avocados into their breakfasts, blend their own smoothies simply by riding the “AvoSmoothie” stationary bike that powers a blender and receive AFM gifts.

The tour is tentatively scheduled to stop at the following retail locations:

  • October 15, Ahold, Boston
  • October 16, Ahold, New Haven
  • October 22, Ahold, Harrisburg
  • October 23, Ahold, Baltimore
  • November 19-20, Publix, Miami

For more information, visit foodservice.avocadosfrommexico.com.

About Avocados From Mexico

Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.

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