Avocados From Mexico partnered with Rubio’s Coastal Grill in January-February
2019 to promote two new LTO menu items, driving an increase in avocado volume
and overall campaign awareness.
LTO menu items included the Cilantro Lime Quinoa Bowl and the California Bowl with Wild Grilled Shrimp
Fresh Seal placed on all promotional materials.
Window clings, table talkers and other in-store POP in all participating Rubio’s
Digital media marketing support drove 2.7MM impressions
Avocados From Mexico teamed up with Mooyah in January 2019 to support adding
free avocado to any burger purchase.
Fresh Seal placed on all promotional materials
Eblast, text program and in-store POP support
Social media ads on Facebook & Instagram
Avocados From Mexico supported Another Broken Egg Café in March-April 2019
with the launch of a limited time menu item, Smoked Salmon Avocado Toast.
Fresh Seal placement on promotional materials to promote fresh avocado usage
Table tents and catering menu support implemented at all participating locations
Digital and social media marketing support
Avocados From Mexico and Chipotle teamed up to drive sales and digital
impressions by offering free guac with online orders for National Avocado Day as
well as offering free delivery on Cinco de Mayo weekend via integrated digital ads.
Chipotle saw a significant increase in sales of guac on National Avocado Day
Free delivery offer garnered 21k delivery orders and 3MM impressions on Cinco weekend
Avocados From Mexico partnered again with Potbelly in April-May 2019 to
introduce their new Avo Toast Limited Time Offering.
New LTO item launch
Fresh Seal implemented in sticker form on menu item packaging
Window clings announcing the LTO placed at all participating Potbelly locations
Digital media marketing support
Avocados From Mexico partnered with Dave and Buster’s December 2018-May 2019 to add
Avocado Toast with Mexican Street Corn to their menu after a culinary ideation session.
New permanent menu item & existing menu items support
Fresh Seal implemented to promote menu items using fresh avocado